Cloud telephony service provider Knowlarity announced the integration of its virtual contact centre solution SuperReceptionist with online customer support software Freshdesk.

Knowlarity claims that the product integration with Freshdesk encourages SMBs to scale down after call work by 50 percent, reduce human effort required to support customers, and minimise errors while manually transferring data between systems. The integration also helps businesses to approach support in a structured, data-driven manner, by providing in-depth analytics and decision-making tools, the company said.

“The collaboration will accelerate seamless flow of data to SMBs and young entrepreneurs” said Ambarish Gupta, CEO and Founder of Knowlarity Communications.

(Also Read: Review: Knowlarity’s Super Receptionist Lets SMBs Go ‘Mobile-First’)

“With this integration, providing support should be easier for businesses – specifically small and medium sized ones – as they will be able to leverage Knowlarity’s immense telephonic capabilities right alongside our multi-channel helpdesk,” said Francesco Rovetta, VP of Alliances and Distribution at Freshdesk.

Chennai-based Freshdesk offers cloud-based customer support software that’s used by over 50,000 customers across the world for customer support through email, chat, phone, mobile apps, websites, forums and other social media channels.

By Adam