Tag Archives: brands

Snubbing customers on social media could cost brands dearly

Each one of us has had at least one experience on a social media network, when a brand did not reply to our query, or took its time to get back to us on something urgent. A recent survey, by US-based social media analytics start-up Social Sprout, says that such incidents on the social media could cost brands dearly. According ... Read More »

Fashion and lifestyle brands want their share of GST gains from department chains

With the introduction of GST, the tax on rentals can be set off against input tax credits available for other goods and services.  NEW DELHI: Indian and global manufacturers of fashion and lifestyle products have asked department store chains to pass on the benefits obtained from the new goods and services tax regime. Such companies told ET they were seeking “some margin benefits” from ... Read More »

What do brands buy on news channels?

Of total television viewership, the share of news in India was 7%, according to data for week 19 from television monitoring agency Barc India. Photo: Priyanka Parasher/Mint Is it sensationalism or credibility that brands look for when they buy ad spots on news channels? Or do they just blindly follow ratings? The head of a prominent entertainment channel who has ... Read More »