FOLLOWING the successful launch of its New York flagship store on Fifth Avenue, Microsoft has turned its attention to the Australian market.
Located in a two storey, 6000 sq ft space in the centre of Sydney’s Pitt Street Mall is Microsoft’s second ever flagship store, which opens its doors to the public from midday (AEDT) today.
In an attempt to challenge its direct competitor, the tech company has opened the dedicated space to give consumers an interactive retail experience with its latest technologies.
Walk through the entrance and you will be greeted with six large tables, each respectively filled with products including the freshly-released Surface Book, Surface Pro 4 and the company’s Microsoft Band 2 fitness wearable, which will go on sale exclusively for customers visiting the store.
The Xbox One, Microsoft Lumia, signature PC’s and a number of partner devices offering Windows 10 experiences are also on display in the store.
To offer customers the most interactive experience possible, Microsoft has opted to not tether down any of its merchandise, which allows customers to gauge how they will feel in the comfort of their own home.
It also allows for the opportunity to move around the store and compare products side-by-side.
In addition to all of the products available, the store is equipped with something known as an ‘Answer Desk’ – a one-stop shop for technical questions, troubleshooting and repairs.
Impressively, the company will not limit itself to products sold in store, promising help to customers with any Microsoft hardware, software or services.
To take advantage of all the technology available, Microsoft has 38 different video feeds throughout the store broadcast on 178 digital panels.
As the store has been broken into two levels, the second floor contains a number of Answer Desks and is also home to a community theatre — a space used to hold workshops and seminars for up to 45 people.[Source:- news.com]