Twitter is testing a way to provide more context on what’s trending by using the title of a matching Moment as a description, TechRadar has learned.
On Friday, we noticed the trend for basketball player Ben Simmons had a short blurb below it: “No. 1 draft pick Ben Simmons fractures his foot.” Typically, the number of tweets about a trend or the handles of people talking about it are below, so the description stood out.
We asked Twitter about the blurb, and a spokesperson confirmed it’s currently testing trend descriptions taken from another service feature:
“We’re beginning to experiment with using Moments content to provide more context on trends,” the spokesperson said in a statement. “When a Moment is found to be relevant to a trend, we may use the title of the Moment in the trend’s description. As always, what’s trending will continue to be determined entirely by algorithm. More details about trends in our help center, and our Moments guidelines are here. ”
Trends, with context
In the test, which launched this week, these descriptions appear when there is a correlating Twitter Moment for a trend. The title of the Moment serves as the trend’s description.
When we clicked into the “Ben Simmons” trend, we saw the Moment created around the news that he had fractured his foot at the top of the page. The Moments title matched the trend description:
[Source:- Techrader]